The Cricket Celebration Bowl is a postseason college football game featuring the conference champions from the Mid-Eastern Athletic Conference (MEAC) and the Southwestern Athletic Conference (SWAC). The event’s mission is to provide the schools, alumni, fans, and sponsors with a first-class bowl experience while continuing to celebrate the heritage, legacy, pageantry and tradition of Historically Black Colleges and Universities. It is managed by ESPN Events, a subsidiary of ESPN. John Grant serves as the Celebration Bowl’s Executive Director. 
In 2016, the event was viewed by even more people as average viewership eclipsed a 2.71 million average.